THE STARTING POINT
The work that needed to change.
Family Insurance needed a stronger online presence for its insurance services and the communities it serves. Its search reports showed very little visibility early in the supplied reporting period.
WHAT WE BUILT
A project shaped around the problem.
Rebuilt the website to present the agency and its insurance services.
Upgraded SEO and created dedicated pages for traditional and AI-assisted search.
Developed local content targeting Minnesota, Utah, and Nevada.
Built an AI publishing workflow that produces a new insurance-focused page each day.
THE REPORTED OUTCOME
What the evidence shows.
The supplied three-month reports show a rise in search visibility from low levels early in the period, with a peak in September followed by a decline. They document the agency appearing in Google Search and its generative AI features during the period surrounding the website and content work.
A FEW USEFUL DETAILS
Questions about this project.
What did Automate Planet build for Family Insurance?
A rebuilt website, upgraded SEO, dedicated content for search and AI-assisted discovery, local pages targeting Minnesota, Utah, and Nevada, and a daily AI publishing workflow.
Do 8.21K AI impressions mean 8,210 separate citations?
No. The supplied report shows impressions within Google’s generative AI features. They are not a count of unique citations or customers, and they are included in the broader Web impressions total.
Does this prove the website work generated more leads?
The supplied screenshots show search impressions and clicks. They do not measure quote requests, leads, or sales, and they do not isolate the effect of individual website changes.